Speaking of television ads, it wasn't that long ago when the abortion-on-demand crowd was howling at the pro-life Super Bowl ad from Focus On The Family that featured star college football quarterback Tim Tebow and his mom. The fact that they tried to block it gave up the lie (if we needed any proof) that they are not "pro-choice" (having a baby, of course, being a choice), but rather pro-abortion at all costs. So, what was the outcome of it all? If this was an ad promoting a secular progressive cause, the mainstream media would have produced all sorts of follow-ups, documentaries, blog posts, etc., detailing how successful it was, whether or not it really was. That it was a pro-life campaign, we didn't expect any subsequent media, positive or otherwise. But new Focus President Jim Daly issued a letter the other day with some interesting notes about the ad's success:
. . . the network would not permit the word "abortion" to even be mentioned. So, if we didn't want to play by their rules, we couldn't run the spot. ... there had always been a two-part strategy surrounding the ad campaign. Our main goal was to drive viewers to FocusOnTheFamily.comwhere the full story of Mr. and Mrs. Tebow was featured. Over 1.5 million people have viewed the online movie.
. . . new research data that indicated the Super Bowl ad caused over 5 million viewers to reconsider their view of the legality/morality of abortion.
Those impressive numbers spell success. Congratulations to Focus for a good strategy and a well played hand.