Desperate for people to enroll in the failing Obamacare health insurance program, a group of Colorado left-wing activists have bankrolled an advertising campaign that seeks to entice young adults and women by fulfilling degrading stereotypes and feeding fantasies of destructive behavior (see images below). But, hey, that's the definition of cool in the Age of Obama. It doesn't bother Adam Fox, the director of strategic engagement for the Colorado Consumer Health Initiative, in the least:
It's been fun to watch how it all plays out. We've seen both positive and negative reactions, but if people are seeing the ads and purchasing health insurance, that's a good thing.
He may be correct. The Colorado Obamacare exchange website crashed at one point because of the number of logins. At least that's more than what can be said for the Obamacare site itself. But its smarmy campaign shouldn't surprise anyone. According to Caroline May of The Daily Caller, the group behind the ads has a history of attacking conservatives over opposition to providing taxpayer funding of birth control, which the ads celebrate and glamorize. One such depicts a couple with that look on their faces with the particularly animated woman proudly holding a box of birth control pills. The copy reads:
Let’s Get Physical
OMG, he's hot! Let’s hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers.* I got insurance. Thanks Obamacare!
All this time I thought the Left was about celebrating women as equals, capable of matching men in attaining the heights of leadership and success. Instead of "barefoot and in the kitchen" we have naked and in the bedroom as their prime function of life.
But the theme is far from a one-off. Another ad features five young women holding up a ski with five filled shot glasses on top of it. The caption reads:
Shotskis keep us happy. Flu shots keep us healthy.
Nothing like drunk and naked and in the bedroom to foster that positive identity for aspiring women! Or, as Emily Miller wrote in The Washington Times, quite to the point, the ads make women out to be "sluts." Still another ads features a cardboard cutout of actor Ryan Gosling with another women seemingly anticipating a come-on. It reads:
Hey Girl, you're excited about easy access to birth control and I'm excited about getting to know you.
A moment Gosling surely will look back on with pride one day. The model, no doubt, has enhanced her resume for future work, though. But the ads don't stop with depicting women as "sperm receptacles," as a VCU professor notoriously claimed Ken Cuccinelli's believes women are (see Timothy Dionisopoulos at CampusReform.com). If advertising is supposed to depict life in order to make that connection to close the sale, then the "creatives" behind the campaign, which unimaginatively lifts the "got milk" theme, think young men are not much more than keg guzzling alcoholics. That ad, depicting several nutty acting young men, reads:
Keg stands are crazy. Not having health insurance is crazier.
As the reports about the Obamacare web site's technical glitches, and rude and poor customer service mount; as people continue to lose their insurance and find the alternatives to be exorbitantly priced; as the entire debacle unfolds (as conservatives said it would), these obnoxious and offensive ads will be the least of the program's problems, as universally panned as they are (see Brett Logiurato of BusinessInsider.com and Russ Witt of MarketWatch.com. But if Obamacare operatives have determined they have to sink this low to attract a market demographic — one that typically doesn't need or want health insurance at this point in their normally healthy lives (save for the consequences begotten through the risky behavior encouraged by these ads), something conservatives also foretold — then they are horribly desperate to save this unmitigated disaster that can't be saved anyway.
It's just as telling that these ads can't inform its public about the benefits of government-run healthcare its apologists proclaimed: lower costs, better coverage, more people covered. The fact that they have resorted to marketing these types of "benefits" is more proof positive that the objectives and goals Obamacare are a miserable failure, primarily because they were lies from the start.
Got sex? Uhhh, I mean Obamacare?
Who made the worse career move? The no name model or actor Ryan Gosling?
What manhood is all about: Beer and Obamacare.