Our Winning Matters campaign — the voter identification, registration, education and mobilization projectof both The Family Foundation and The Family Foundation Action — is in full gear. It has been, actually, for some time, and a great deal already has been accomplished. We have nearly a dozen full- and part-time staff hard at work across Virginia. With the help of pastors and other committed Christians, they are  identifying, informing and mobilizing pro-family, values voters to cast values-driven votes on Election Day.  

The first phase of Winning Matters is identifying eligible voters in Virginia according to their values and making sure they are registered to vote. Sadly, statistics tell us that nearly half of self-proclaimed evangelicals are not even registered. Thus, they ignore a critical responsibility and minimize the effectiveness of pro-family citizens in the political process.

While it may sound over-used and outdated, one of the best methods for identifying and registering like-minded individuals is through churches. Every day our field staff meets with pastors from some of the more than 5,000 churches we have identified across the Commonwealth, and encourages them to conduct voter registration drives prior to the October 5th registration deadline.

Many pastors still do not practice this basic civic process in their churches. Some pastors still do not understand that it is not a political activity — in fact in Virginia, voters cannot even register by political party.

Therefore, Winning Matters encourages all churches to host a voter registration drive either on Sunday, September 13, 20 or 27.

Beyond churches, the process of voter identification has become an incredibly precise science in recent years, especially with the Internet. Anytime you visit a Web site to shop, read political news or participate in other special interests, you leave a fingerprint. These consumer behaviors can be predictive of one’s potential vote. This type of "micro targeting" was extremely effective in the California marriage amendment campaign. Our Winning Matters campaign is capitalizing on all of these established practices to do our part to find conservatives who might not be registered to vote.

In a less high-tech way of demonstrating this, believe it or not, we have individuals who support us or who have signed an issue petition who are not registered to vote. As part of Winning Matters, we will cross check our entire list with registration rolls and will send a letter and a voter registration form to any who need them.

After all the identification and registration is completed, Winning Matters will move into phase two — education. We will provide an update on that portion of the campaign after the October 5 voter registration deadline. In the meantime, if your pastor is not familiar with Winning Matters, or you know of other people who maybe instrumental in activating your church into this civic action, or even know individuals who are not registered to vote, forward them this link so they can learn more about Winning Matters.